Austin’s Pizza’s Deal: deliver a real, high quality version of a typical delivery-style pizza. Nothing fancy, but a trustworthy, best-in-class, quality version of what you’ve come to expect a pizza to be. The big companies say they do it, but we actually deliver on the promise.
Our success depends on quality and you trusting that what we say is what we do. At the end of the day you should not care about anything except getting what you order when you want it. You trust us with the in-betweens.
You may not know it, but a lot of the ingredients we use are Natural or All Natural or whatever. The problem is that there are several definitions of Natural, much like organic, green, etc. I would like nothing more than to tell you all that we have a __% Natural product, but I don’t really know what Natural even means and, as it turns out, neither do our suppliers in most cases.
The food distribution business–as you would expect–is a bit stuck in a time. They move slow, and only have a slight understanding of most of the products they sell. If they knew just the nutritional value of their wares as well as the margins they returned to the bottom line, they would be a lot more helpful/useful.
So, I am going to take everyone to task. Austin’s Pizza is big enough to have some real buying power, and we should get exactly what we want, be it product, information, or whatever. My first goal is to find out exactly what Natural is. Next, I’ll figure out exactly what it is that we have on hand. Then I’ll identify any problem ingredients. Fourth, I want to fix these without increasing costs to you (or us). And the ultimate goal is know exactly what our pizza is (and make it even better).
Simple questions with what I assume will be not-so-simple answers. Clair Huffaker said that any good story is only about getting from point A to point B with trouble in-between. My hope is that there will be a lot of trouble.
